These Terms of Service ("Terms") are the agreement between you and Breukers Willem Albertus E.E., a limited partnership registered in Greece (GEMI 186520701000, VAT EL802973201, Valaoritou 1, 10671 Athens), trading as VertCode Development ("we", "us"), which provides Analyse Games. They apply when you create an account on analyse.net or use the Analyse Games dashboard, ingest gateway, SDKs and plugins, Ask Analyse or the MCP server (together, the "Service").

Some parts of these Terms apply only to consumers and some only to business customers. Where that is the case, the heading or the sentence says so. Nothing in these Terms takes away rights that consumer protection law gives you and that cannot be excluded by contract.

1. Who these Terms are for

Business customers. Most people use Analyse Games for a game server, network, Roblox experience or studio they run as a business or a professional activity. If you accept these Terms on behalf of a company or other organisation, you confirm you are authorised to bind it, and "you" means that organisation.

Consumers. If you are an individual using the Service for purposes outside your trade, business, craft or profession, you are a consumer. Consumers who live in the EU get the additional rights set out in sections 7, 16 and 21 and in our Refunds and Withdrawal page.

Age. You must be at least 18 years old, or have the consent of a parent or legal guardian who accepts these Terms for you, to create an account or buy a plan.

Language. These Terms are available in English.

2. Words we use

Account: your organisation on Analyse Games, with its studios, games, team members and billing.
Customer Data: everything you or your games, servers, stores and integrations send to the Service, including player data, and everything the Service produces from it for you (dashboards, reports, segments, campaigns, knowledge base pages, Ask Analyse conversations).
Player data: personal data about the players of your games that your SDKs, plugins, modules or store integrations send us.
Plan: the Free, Starter, Growth, Pro or Network tier your Account is on, with the limits and features shown on our pricing page when you choose it.
Order: your choice of a paid Plan and billing interval, confirmed in checkout.

3. Your account

Give us accurate information and keep your email address up to date. We send notices about your Account and these Terms to it.
Keep your sign-in details secure. We strongly recommend two-factor authentication or a passkey. Tell us straight away at [email protected] if you think someone has accessed your Account without permission.
You are responsible for what happens under your Account, including what team members, creators and connected apps you invite or authorise do there.
Owners control billing and team access. If the only owner leaves, ownership has to be handed over first.
Ingest keys, MCP tokens and API credentials are secrets. Don't publish them or put them in a player's client.

4. Plans, trials and billing

4.1 Plans

Each Plan has the limits and features shown on our pricing page at the time of your Order, including peak players online, games, seats, history shown, Ask Analyse questions per month and MCP apps and calls per day. The Free Plan costs nothing and has no end date, but we may change or discontinue it under section 13.

4.2 Free trial

Every new Account gets 14 days of the Pro Plan for free, with no payment details needed. When the trial ends, your Account moves to the Plan you picked. If you picked a paid Plan and completed checkout, the first charge happens when the trial ends. If you did not, you move to the Free Plan. Nothing you collected during the trial is deleted. We send a reminder at least [3] days before a trial that will turn into a paid subscription ends.

4.3 Prices, taxes and payment

Prices are shown in US dollars on our pricing page and in checkout. For consumers in the EU, prices are shown including VAT at the rate of your country, based on your location, and checkout confirms the final amount for your billing address. Business customers see prices before VAT.
VAT is charged under EU rules. Business customers in another EU member state who give a valid VAT number, checked with the European Commission's VIES service, are invoiced without VAT under the reverse charge mechanism and account for VAT themselves. Business customers in Greece are charged Greek VAT.
Payments are processed by Stripe. We never see or store your full card number. Invoices are issued as required by Greek tax law, including transmission to the Greek tax authority's myDATA platform.
Monthly Plans are billed every month and yearly Plans every year, in advance. Subscriptions renew automatically for the same period until you cancel.
Paying yearly costs ten months' worth of the monthly price. Accounts that sign up during onboarding may receive a discount on monthly billing, which stays in place while the subscription continues without interruption.

4.4 Changing Plans

Upgrading or moving between paid Plans takes effect immediately. The price difference for the rest of the current period is invoiced straight away, and the new Plan starts once that invoice is paid.
Moving to the Free Plan takes effect at the end of the period you have already paid for.
When a Plan with fewer features or less history applies, nothing is deleted. Features and history the Plan doesn't include are hidden, and come back if you move to a Plan that has them.

4.5 Failed payments

If a payment fails, Stripe retries it over the following days and we tell you by email. Your Plan stays active during the retries. If the payment still hasn't gone through when the retries end, the subscription ends and your Account moves to the Free Plan. Your data is kept.

4.6 Price changes

We may change the price of a paid Plan for future billing periods. We tell you by email at least 30 days before the change applies to you. The new price applies from your next renewal after that date. If you don't agree, you can cancel before the renewal and you won't be charged the new price.

5. Plan limits and fair use

5.1 Peak players online

Plans are sized by peak players online: for each day, the highest number of players online at once across all the games in your Account, and for each calendar month, the 95th percentile of those daily peaks. One busy weekend or one shoutout does not count against you.

5.2 Going over

We never stop collecting data because you are over your Plan. Totals and charts stay complete.
In the first month over your Plan's peak players online, we let you know.
If you are over for two calendar months in a row, player lists, player profiles and player exports show only your most recently active players, up to the number your Plan allows, until you upgrade or your usage drops back under the limit. All data keeps being recorded.
We will not charge you for a higher Plan without your Order.

5.3 Other limits

History shown, seats, dashboards, campaigns, tracking links, creator codes, stores, alert rules, Ask Analyse questions per month and MCP apps and calls per day are limited as your Plan shows. When a counted limit is reached, you can't add more of that item, or the feature pauses until the next period or until you upgrade.
To keep the Service reliable for everyone, we apply technical rate limits to sign-in, the ingest gateway, the API and the MCP server, and limits on event and request size. These are set well above normal use for each Plan.

5.4 Fair use

Don't use the Service in a way that puts an unreasonable load on it compared with normal use of your Plan, for example sending the same events many times, sending data from games that are not in your Account, or splitting one game across Accounts to avoid limits. If your use threatens the stability of the Service, we may throttle it straight away to protect other customers. We will tell you why and work with you before taking any further step under section 18.

6. Customer Data and player data

6.1 It's yours

You keep all rights in your Customer Data. You give us permission to host, copy, process, transmit and display it only as needed to provide, secure and support the Service for you, to follow your instructions, and to meet legal obligations.

We do not sell Customer Data, we do not use one customer's data to inform another customer's results, and we do not use Customer Data to train AI models.

6.2 Roles under data protection law

For player data, you are the controller and we are your processor. Our Data Processing Addendum ("DPA") forms part of these Terms and applies automatically when you use the Service.
For your Account data, such as your name, email and billing details, we are the controller. Our Privacy Policy explains how we handle it.

6.3 Your responsibilities for player data

You are responsible for having a lawful basis for sending player data to us, and for telling your players about it, for example in your server's or experience's privacy notice.
Follow the rules of the platforms you run on, such as the Minecraft Usage Guidelines, the Roblox Terms of Use and Hytale's terms, and of the stores you connect.
Don't send special categories of personal data (such as health, religion, sexual orientation or biometric data), government identifiers, passwords, payment card data or the contents of private messages in events or custom properties.
If your game is aimed at children, you are responsible for the additional rules that apply, including parental consent where required. In Greece, children under 15 cannot themselves consent to information society services.
Handle your players' data protection requests. We help you as described in the DPA, including erasing a player's data from every table when you ask us.

7. Right of withdrawal for consumers

If you are a consumer in the EU, you have the right to withdraw from a paid subscription within 14 days of the day you complete checkout, without giving a reason. You can do so with the "Withdraw from contract here" function in Account settings, Billing, or by any other clear statement to us.

When you start a paid Plan, we ask you to confirm that you want the Service to start straight away. If you withdraw after it has started, you pay only a proportionate amount for the days you had the paid Plan before you told us, and we refund the rest. If you are still in your free trial when you withdraw, you pay nothing.

The full details, including a model withdrawal form, are on our Refunds and Withdrawal page. Business customers do not have a statutory right of withdrawal.

8. AI features: Ask Analyse and MCP

Ask Analyse is an AI assistant built on a large language model provided by Google (Gemini). It answers questions by querying your Customer Data through the same queries the dashboard uses. You are told in the product that you are talking to an AI.
AI answers can be wrong or incomplete. They are suggestions to help you analyse your data, not professional, financial or legal advice. Check important figures in the dashboard before relying on them, and don't use AI answers as the only basis for decisions that significantly affect a player.
The MCP server lets AI apps you choose, such as Claude, ChatGPT or Cursor, read your analytics with read-only tools, limited to the games and tools you approve. When you connect an app, its provider receives the data it reads, under your own agreement with that provider. We are not responsible for how third-party AI apps process that data. You can disconnect any app at any time in Account settings, MCP.
Our AI and Your Data page explains what data these features use and where it goes.

9. Acceptable use

You must not, and must not allow anyone else to:

break the law, or infringe anyone's intellectual property, privacy or other rights, through the Service;
send player data you have no right to share, or use the Service to track people outside your own games;
upload malware, or content that is illegal, such as child sexual abuse material or material that incites violence or hatred, to the knowledge base, dashboards, campaign pages or anywhere else in the Service;
try to access Accounts, games or data that aren't yours, probe or scan the Service for vulnerabilities except under our responsible disclosure policy, or get around plan limits, rate limits or security measures;
reverse engineer the Service, except where the law allows it despite this restriction;
resell the Service, or use it to build a competing analytics product, without our written agreement;
use the Service, including Ask Analyse and MCP, to send spam or to profile players for unlawful discrimination.

10. Reporting illegal content, and how we handle it

Anyone can report content in the Service they believe is illegal, such as a public campaign page or a file shared through the Service, by writing to [email protected] with the exact location (URL), an explanation of why it is illegal, their name and email (unless the report concerns child sexual abuse material), and a statement that the report is made in good faith.
We confirm receipt, review reports in a timely, diligent and objective way, and tell the reporter what we decided and how they can challenge it.
If we remove or restrict content, suspend a feature or suspend or close an Account because content or behaviour is illegal or breaks these Terms, we give the affected customer a clear statement of reasons, unless the law prevents us or the content is spam. The statement explains what we did, why, the facts relied on, and how to challenge it.
Decisions are made by a person. We don't use automated tools to moderate content.
You can challenge a decision by replying to our statement of reasons or writing to [email protected]. Consumers can also use the out-of-court options in section 21.

11. Integrations and third-party services

The Service connects to services run by others, such as Tebex, PayNow, Discord, Stripe, and sign-in with Google, Discord or GitHub. When you connect one, you authorise us to exchange data with it on your behalf. Those services are provided under their own terms, and we are not responsible for their availability or for what they do with your data.

12. Support and availability

We aim to keep the Service available at all times but can't promise it will never be interrupted, for example during maintenance, updates or events outside our control. We plan maintenance for low-traffic times and announce planned downtime where we can.
Support is by email, with priority for Pro and Network Plans. On the Network Plan we commit to 99.9% uptime of the dashboard and ingest gateway in each calendar month, not counting maintenance we announce in advance on status.analyse.net. Current status and past incidents are published there.
The ingest gateway and SDKs buffer and retry events, but data sent while a game cannot reach the gateway for longer than the SDK's buffer allows may be lost.

13. Changes to the Service

We improve the Service continuously, and may add, change or remove features. We provide the updates, including security updates, needed to keep it working as described.
If we make a change that is more than minor and negatively affects your ability to use a paid Plan, we tell you by email at least 30 days in advance. If you are a consumer, you can then end your subscription free of charge within 30 days of the notice or of the change, whichever is later, and we refund any prepaid amount for the time after it ends. Business customers get the same right to end the subscription and a pro rata refund.
We may discontinue the Free Plan with at least 60 days' notice. You can still export your data under section 19.

14. Our intellectual property

The Service, including the software, SDKs, plugins, design and documentation, belongs to us or our licensors. We give you a non-exclusive, non-transferable right to use it under these Terms while your Account is active. SDKs and plugins published under an open source licence are also available under that licence. If you send us feedback or ideas, we may use them without any obligation to you.

15. Confidentiality

Each of us will keep the other's non-public information confidential, use it only for this agreement, and protect it with at least reasonable care. This does not cover information that is public, that the other already had, or that must be disclosed by law. Customer Data is always treated as confidential.

16. Conformity and legal guarantee

We supply the Service with reasonable skill and care, and in line with its description on our website at the time of your Order. If you are a consumer, you have the legal rights for digital services under Greek Law 4967/2022 (implementing EU Directive 2019/770): if the Service does not conform to the contract, you can ask us to bring it into conformity, and if we don't do so within a reasonable time, you are entitled to a proportionate price reduction or to end the contract. These rights apply for the whole time the Service is supplied to you.

17. Liability

17.1 What we never limit

Nothing in these Terms excludes or limits our liability for intent or gross negligence, for death or personal injury, for fraud, or for any other liability that cannot be excluded or limited under Greek law, including Article 332 of the Greek Civil Code, or the consumer protection law that applies to you.

17.2 Business customers

For business customers, and subject to 17.1:

we are not liable for slight negligence resulting in indirect or consequential loss, loss of profit, revenue, business or goodwill;
our total liability arising out of or in connection with the Service in any 12-month period is limited to the greater of the fees you paid us in the 12 months before the event giving rise to the claim and EUR 100;
these limits also apply to our subcontractors and to liability under the DPA, except where Article 82 GDPR does not allow it.

17.3 Consumers

If you are a consumer, we are liable according to the law. We are not responsible for loss that was not foreseeable when you entered into the contract, or for loss caused by events outside our reasonable control. We are not liable for business losses, because the Service is provided to you for private use.

17.4 Your data, your decisions

You are responsible for the decisions you take based on analytics, projections, experiment results and AI answers from the Service, and for keeping copies of information you need to keep for your own legal obligations.

18. Suspension and termination

By you: you can cancel a paid subscription at any time in Account settings, Billing. It then ends at the end of the current billing period and your Account moves to the Free Plan. You can delete your Account at any time in Account settings. Consumers also have the rights in sections 7 and 13.
By us, with notice: we may end your Account with at least 30 days' notice, for example if we stop offering the Service. If you prepaid, we refund the unused part.
By us, for cause: we may suspend or end your Account, or part of the Service, if you seriously or repeatedly break these Terms, don't pay undisputed fees after reminders, or if the law requires it. Unless the situation is urgent (for example, a security threat, illegal content or a court order), we first warn you and give you a reasonable chance to fix the problem. We always tell you our reasons, as described in section 10.
When your Account ends, sections 6.3, 14, 15, 17, 19 and 21 continue to apply.

19. Getting your data out, and switching providers

You can move your data to another provider or to your own systems at any time, free of charge. These rules implement Chapter VI of the EU Data Act (Regulation (EU) 2023/2854).

19.1 Exporting while your Account is active

Where your Plan includes exports, you can download player lists, reports and other data from the dashboard in CSV format, and read your data through the MCP server.
On any Plan, including Free, you can ask for a complete export of your Customer Data by writing to [email protected]. We provide it within 30 days in a structured, commonly used, machine-readable format (CSV or JSON).

19.2 Switching

To switch, tell us in writing or by email to [email protected] that you want to switch to another provider or to your own systems, or to have your data erased. You can give this notice at any time and we will not require more than two months' notice.
After your request, a transitional period of up to 30 calendar days starts. During it we keep providing the Service as agreed, help you switch in good faith, provide the export described below and keep your data secure. If it is technically impossible to finish within 30 days, we will tell you within 14 working days of your request, explain why, and propose an alternative period of no more than seven months. You may extend the transitional period once, for a period you consider more appropriate.
The data and digital assets you can export are: all player data and events your games, SDKs and integrations sent us (sessions, events and custom properties, player profiles, purchases and subscriptions from connected stores, acquisition and campaign attribution, experiment assignments); your configuration (games, studios, integrations, item and category mappings, segments, tags, dashboards, campaigns, tracking links, creator codes, experiments, goals and alert rules); knowledge base pages; and Ask Analyse conversations. Our software, internal operational data, security logs, and ingest keys and other credentials, which must be rotated rather than moved, are not included.
After the transitional period, you have at least 30 calendar days to retrieve your exported data. We then erase all of your Customer Data, as described in the DPA, and confirm the erasure to you on request.
The contract for the Service ends when switching is complete and we have told you so, or, if you only asked for erasure, at the end of the transitional period.
We do not charge any switching or data egress fees. Up-to-date information about our export formats and data structures is in our developer documentation.

19.3 Where your data is processed

The infrastructure that stores and processes Customer Data is located in the European Union. Some of our subprocessors are established in, or may access data from, the United States. See Subprocessors for each one and the safeguards used. We resist requests from non-EU government authorities for access to non-personal Customer Data that would conflict with EU or Greek law, only disclose data where a legally binding request meets the conditions of Article 32 of the Data Act, and tell you about any such request unless the law forbids it.

20. Changes to these Terms

We may update these Terms, for example for new features or changes in the law. For significant changes, we tell you by email and in the dashboard at least 30 days before they take effect, unless a change is required sooner by law or needed to address a security risk. If you don't agree, you can stop using the Service and cancel before the change takes effect. If you are a consumer, a change never takes away your rights without your agreement. The date at the top of this page shows when the Terms last changed.

21. Governing law and disputes

Business customers: these Terms and any dispute about them are governed by Greek law. The courts of Athens, Greece, have exclusive jurisdiction.
Consumers: Greek law applies, but you also keep the protection of the mandatory laws of the EU country where you live. You can bring a claim in the courts of Greece or of the EU country where you live, and we can only bring a claim against you in the courts of the country where you live.
Talk to us first: most problems are solved quickly by email. Write to [email protected] and we reply within 5 working days.
Out-of-court dispute resolution (consumers): if we can't solve a complaint together, you can turn to the Hellenic Consumer Ombudsman (Synigoros tou Katanaloti), Alexandras Avenue 144, 11471 Athens, www.synigoroskatanaloti.gr, an independent authority for out-of-court resolution of consumer disputes. Consumers in other EU countries can get help from the European Consumer Centre in their country. The EU's Online Dispute Resolution platform closed on 20 July 2025 and is no longer available.

22. Contact points

For users (Article 12 of the EU Digital Services Act), including reports of illegal content: [email protected] or the contact form.
For authorities of EU member states, the European Commission and the European Board for Digital Services (Article 11 of the Digital Services Act): [email protected].
Data protection: [email protected].
Languages: you can contact us in English.
Post: Breukers Willem Albertus E.E., Valaoritou 1, 10671 Athens, Greece. We don't offer support by phone.