Retention and acquisition

Whether players come back, and where new players come from.

Updated September 15, 20261 min read

Two pages answer the questions most servers and experiences live or die by: do players come back, and where do new ones come from?

  • Retention: day 1, 7 and 30 return rates, cohorts, player lifecycle and who is about to leave.
  • Acquisition: sources, domains and campaigns, and which of them bring players who stay.

Both use the game's timezone for days, and both work on studios across several games.

What your plan includes

FreeStarterGrowth and up
RetentionDay 1 and day 7Full pageFull page, plus return rate by source
AcquisitionTop sources on the overviewFull page with campaignsFull page, plus campaign return

In this section

RetentionDay 1, 7 and 30 return rates, the retention curve, cohorts, lifecycle stages and players at risk.AcquisitionNew players by source, domain and campaign, with attribution, revenue and cost per player.